They have rounded corners and outer sides and are distanced from each other at a sufficient distance. Therefore, the “star” consists of five triangles facing inward with sharp ends. The abstract form avoided the resemblance to a flower. And this moment can be marked with a flash – as big and bright as on the service logo. After all, people visit Yelp to find suitable services, which means that each user discovers himself. But he chose only one that matched the concept of a site with reviews and ratings. The designer had about a hundred original ideas that could become an emblem. He, along with Russel Simmons, founded Yelp in 2004. Yelp is an American company that owns a mobile app of the same name and a website containing various businesses’ descriptions. He positioned the word “yelp” on the left and the asterisk on the right and positioned both elements on a white background, outlined with a thin grayish line. And he did not just develop it but made it so that the inscription perfectly matches the drawing in shape and proportion. Therefore, he was forced to choose an abstract style and eliminate the lines’ angularity.Īlso, Michael Ernst designed the logo typeface himself. The artist reworked the “star” several times because he got a flower. Every time a character made a discovery or came up with something, a small flash would appear over his head. Ultimately, the designer remembered the star from the Calvin and Hobbes comic. Something fun, simple, and dynamic was required to capture Yelp’s mood accurately. He made many sketches and even drew a dog making sounds. Michael Ernst was tasked with creating a different site identity because the existing one did not fit the concept. The old version contained a cartoon image of a footnote in the form of a speech bubble. The previous brand name was created by Chad Hurley, one of the creators of YouTube.
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